Beginners guide to AdWords keyword match types

As a newcomer to AdWords, you’ll no doubt have started to create a list of keywords to drive those clicks and conversions home, but you may not yet have considered about the different types of keyword match types. It’s highly recommended you devote some time to this, as it can help to keep click costs down and increase your click through rate – it’s a win/win scenario if you get it right. Don’t fret, though – it’s a lot simpler than it initially sounds: a keyword is a particular word or phrase which the advertiser (that’s you!) chooses to bid on. The keywords you choose will be relevant to the products and services you offer, and when these keywords are searched by a user, it will trigger your advertisement. Exact keywords, broad keywords and everything in...