How to make pay per click work for businesses on a small budget

The web can be a crowded marketplace, so it pays to put your marketing budget to the most effective use possible. What many small to medium sized businesses often neglect is the fact that Google pay per click ads can be a cost-effective means of driving conversions and increasing profits. The good news is that you don’t need to allocate a huge marketing spend in order to reap the rewards of a pay per click agency campaign. Google pay per click allows you to target potential customers at every stage – on a large budget you might be able to afford to target at every step, but on a smaller budget you can simply aim for keywords and phrases people search for when they’re ready to make a purchase. Combine this with geography, language and time zones...