Beginners guide to AdWords keyword match types

As a newcomer to AdWords, you’ll no doubt have started to create a list of keywords to drive those clicks and conversions home, but you may not yet have considered about the different types of keyword match types. It’s highly recommended you devote some time to this, as it can help to keep click costs down and increase your click through rate – it’s a win/win scenario if you get it right. Don’t fret, though – it’s a lot simpler than it initially sounds: a keyword is a particular word or phrase which the advertiser (that’s you!) chooses to bid on. The keywords you choose will be relevant to the products and services you offer, and when these keywords are searched by a user, it will trigger your advertisement. Exact keywords, broad keywords and everything in...

How to choose a new pay per click agency

Many business owners operating small to medium sized enterprises will agree that one of the best ways to free up time and resources is to delegate search marketing to a pay per click agency. Keeping up with the performance of PPC campaigns while simultaneously keeping an eye on advances within the PPC industry is a full-time job in itself, which is why a good pay per click management agency is worth their weight in gold. If you’re unhappy with your current PPC manager, or simply want to outsource to take the load off yourself or your employees, there are a number of things to consider before committing to working with a pay per click management consultancy. Have you identified your working relationship structure? The way your company operates should...

How to make pay per click work for businesses on a small budget

The web can be a crowded marketplace, so it pays to put your marketing budget to the most effective use possible. What many small to medium sized businesses often neglect is the fact that Google pay per click ads can be a cost-effective means of driving conversions and increasing profits. The good news is that you don’t need to allocate a huge marketing spend in order to reap the rewards of a pay per click agency campaign. Google pay per click allows you to target potential customers at every stage – on a large budget you might be able to afford to target at every step, but on a smaller budget you can simply aim for keywords and phrases people search for when they’re ready to make a purchase. Combine this with geography, language and time zones...